We’ve delivered amazing results for hundreds of brands over the last decade.
We were excited to work with Swift Digital and help them with their specific marketing requirements, which was to help them elevate their brand position and drive leads for their government and enterprise level software. As Swift Digital are based interstate, we mainly caught up over Zoom with regular phone catch ups in between to ensure that the multiple projects were kept running like a well-oiled machine.
The Results
Generated 10+ qualified leads per week consistently within the first 12 months.
Increased brand awareness across government agencies and enterprise businesses.
Achieved measurable reductions in advertising and sales costs through funnel optimisation.
Strengthened customer loyalty and referrals, building sustainable long-term growth.
Kidsafe has been working with us as their outsourced marketing partner since 2017, helping to drive awareness and behavioural change campaigns that save lives. As a not-for-profit organisation, maximising impact from limited resources was critical, and our role has been to provide both strategic direction and hands-on execution.
Our Strategy
Managed and optimised the Google Ad Grants program, ensuring Kidsafe consistently reached the maximum allowable spend each month.
Designed and executed national Facebook and digital advertising campaigns for high-profile initiatives such as Burns Awareness Month and the Pool Safety Campaign.
Produced and amplified creative content to resonate with both parents and communities, ensuring messages about child safety were engaging and actionable.
Provided regular reporting and analysis to measure the impact of campaigns, ensuring continuous improvement.
The Results
Delivered a 200% increase in clicks and engagement across key digital campaigns.
Significantly expanded the reach of Burns Awareness and Pool Safety initiatives, impacting thousands of families across Australia.
Strengthened Kidsafe’s profile as a trusted national authority on child safety, both in Victoria and at a national level.
Provided long-term, sustainable marketing support that has allowed Kidsafe to focus on its mission of reducing preventable injuries and saving young lives.
As a leading builder in a highly competitive housing market, Kingsbridge Homes needed to scale lead generation while improving efficiency in their marketing spend.
Our Strategy
Introduced ongoing campaign management across Google and social advertising platforms.
Refined audience targeting and messaging to better align with customer intent.
Optimised campaigns for conversion, with continuous testing to lower acquisition costs.
Implemented data-driven reporting and analysis to ensure sustainable growth.
The Results
Reduced cost per lead from $45 to just $10 — a 78% decrease in acquisition costs.
Increased lead volume by 280% over two years, creating a consistent and scalable pipeline of new enquiries.
Achieved a higher quality of leads, improving conversion rates for the sales team.
Delivered measurable ROI that allowed Kingsbridge Homes to reinvest savings into further growth initiatives.
We’d been struggling with our marketing for a couple of years, throwing money at things and not seeing results, or if we did see results, we weren’t able to replicate them again. The team at Moor totally overhauled our marketing and created a proper marketing strategy for us (truth be told we had no strategy before – we were just guessing!). We’re now getting consistent sales from the Facebook advertising and marketing strategy that Moor set up and manage for us. Outsourcing our marketing was a big investment for us, but we get weekly calls, monthly reports and know exactly where our money is going. It’s definitely been worth the investment and we feel conformable knowing our Moor!”
Empower Healthcare, an allied health services provider, wanted to strengthen its B2B client acquisition pipeline and increase conversions from lead to sale.
Our Strategy
Developed and launched highly targeted B2B campaigns across digital channels to reach key decision-makers.
Designed messaging that highlighted Empower Healthcare’s unique value to allied health professionals and partner organisations.
Optimised campaign structure to balance new lead generation with nurturing sequences for warm leads.
Established reporting systems to track lead quality, conversion, and ROI in real time.
The Results
Achieved a 20% increase in closed leads in the first month alone.
Built a scalable lead generation model that continued to deliver beyond the initial launch.
Increased brand visibility in the allied health sector, strengthening positioning with both existing and new professional networks.
Improved efficiency of marketing spend by focusing on high-converting audiences.
RidgeWalk is a landmark cultural tourism initiative in the Yarra Ranges, set within a region that is home to over 150,000 residents and attracts more than 6 million visitors annually.
Our Role
We partnered with Yarra Ranges Council to design and deliver an integrated marketing strategy that brought RidgeWalk to life. Our work included brand positioning, campaign strategy, and multi-channel execution to build both community awareness and visitor engagement.
The Results
Successfully launched RidgeWalk to a potential audience of 150,000+ locals and millions of annual visitors.
Drove strong engagement across digital, social, and traditional channels, sparking cultural and tourism interest.
Positioned RidgeWalk as a flagship creative and tourism experience for the region, building momentum for long-term visitation and community pride.
“The strategy and advice provided by the team at Moor has been a massive driver for our growth and delivered outcomes well beyond out expectations. With the digital marketing landscape changing, it’s important that we are supported by a high calibre marketing team that understand the dynamics of online marketing and lead generation and can keep pace with these constant changes. We are happy to continually invest in marketing based on sound strategy, strong creative and content, and technical abilities.”
Robert Rich, Endorphin Wealth
We collaborated with Endorphin Wealth to reset their strategic marketing approach with a comprehensive marketing plan.
Delivered a 12-month tactical calendar of activities with budgets, KPIs, and reporting tools.
Provided monthly senior-level marketing advice and ongoing support.
Designed innovative internal implementation strategies.
Result: Consistently delivering 100+ website leads per month (Under $8 a lead)
After an initial strategy and deep dive, we were able to develop a highly targeted lead funnel using social media, Google Adwords and retargeting, email marketing and landing page development which resonated with their 3 main target audiences. Over the last 12 months we have been generating an increase in leads month on month and are currently on track to deliver well over 700 new leads to date, and almost double our original monthly targets.
Following the successful lead generation campaign, we are now working on developing a brand new website for the business to help generate additional leads.
NOTE (Agency previously called WCM Digital)
Circle Source’s easy-to-use platform gives businesses access to a list of qualified local suppliers, and generates leads for suppliers looking for work.
Moor Agency had the pleasure of helping CircleSource with all of the marketing and branding requirements, from the initial marketing and brand strategy, to launching the new website and driving membership. All of our workshops were successfully conducted over Zoom and we held regular work in progress meetings to ensure that multiple projects were running to schedule.
The detailed marketing and brand plan provide a broad mix of media with a strong focus on digital marketing including:
Moor Marketing launched the new platform in November 2020, after some of the most uncertain times many have ever experienced. The support we are receiving from the business community has been bolstering and tells us that our mission to help connect local Australian business, large and small, with local service providers on an open and trustworthy platform is one that resonates.
We easily exceeded 7,000 registered Australian businesses on the platform by the end of FY2022, which was 250% over the original targets set. Jobs have been awarded and valued from $50 to $100,000 through the platform, with an average job value of $8600. We’ve seen a diverse array of jobs posted and awarded, from graphic design, website design and digital marketing, to sales strategy, customer segmentation and business coaching. Nowadays, we are encouraging more and more members to get actively involved by posting jobs anytime they need a specialist and also inviting others to join the CircleSource platform and share in the benefits
CircleSource is fast becoming the new way for Australian businesses to find, connect and do business together. It’s where Australian businesses can collaborate and grow, creating a vibrant community and ecosystem that contributes directly to the growth of great Australian businesses that are at the heart of our economy.
